Roasting Apprenticeships

Coffee Roasting Apprenticeships


This epic coffee adventure includes:

‘ Direct trade training ( secrets to maintaining long distance relationships with coffee farmers to insure win /your customer-win/the farmer-win/you ; for the long term )

‘ Agricultural background

‘ Roasting ( all aspects / roast levels)

‘ Guided coffee cupping

‘ Choosing your roaster

‘ Custom blending ( house and Signature blends)

‘ coffee cupping

‘ Espresso (blending keys that make your espresso great)

‘ More comparative coffee cupping

‘ Branding and marketing

‘ Converting retail sales into Wholesale accounts

‘ Logistics ( for samples and shipping)

‘ yes ,more coffee cupping

‘ Visit volcanic coffee farms on Lake Atitlan Guatemala- we go coffee hunting on Horses , boats and yes, tuc-tucs

‘ See and learn to understand relationship between micro-climates and micro-lots and cup quality

‘ our final cupping together before you embark on your lifelong coffee hunting adventures !

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Join us for an intensive in-country learning experience. Let us help you lower your startup expenditures and take the guesswork out of the way. Utilize our 35 years combined experience in the coffee trade. Working together, we can help you define your vision and focus your creative passion into practical steps to realize your dream of owning and successfully operating your own truly world class cafe


  • Agricultural background
  • Green bean selection and quality control
  • Roasting (all aspects and roast levels)
  • Choosing your first roaster
  • Custom blending (house and signature blends)
  • Espresso (blending keys that produce great espresso)
  • Branding and marketing
  • Making retail result in wholesale sales
  • Visit to a volcanic coffee farm on the lake


Cost for a six day course: $1,200 (includes lunch every day with us at Mooibos)

NEW option – Cost for a three day course including 4 nights and all meals at Mooibos: $750


No Compete – Confidentiality Clause

Apprentice will maintain honorable intent and confidentiality in regards to the following:

  • Proprietary information and processes
  • Sourcing of green beans
  • Will not roast or market, nor re-train another knowing they will roast or market (beans, grounds or coffee by the cup) within 200 miles of Crossroads Café, Panajachel, as long as Crossroads Café operates in Panajachel by the Roberts family

Additional information

Class Type

Beginning Roasting, Advanced Roasting